Food innovation is limitless. Yet, the access to surprising cooking from the comfort of your home is restricted to a few urban centres. Enter Sessions, a growth platform for food brands on a mission to bring original food to every part of the UK.

To reflect their new strategy, 'Non-Stop Originality,' we developed a distinctive identity to enhance Sessions brand recognition. Centered around an 'S' symbol that evokes the logic of trademarks, the identity strengthens the connection between them and the food brands they create and support.

The concept helped to position them as curators of original food stories. We signaled this through bold language, typography, colours and a unique photographic approach that captures ingredients and dishes in fresh, unexpected ways.

To support its core mission, Sessions also established Shelter Hall in Brighton, a dedicated space for testing and exploring new food concepts and experiences. With seven rotating kitchens and two bars, Shelter Hall builds on the language of the core identity while retaining a distinct and unique appearance.

To date, Sessions has scaled 12 food brands, partnered with over 300 venues, established its own food hall, and even collaborated with Netflix to bring food from your favourite TV shows to life.

“The branding work has given us a strong, unified visual identity that aligns perfectly with our mission, helping us communicate our vision of original food in a way that’s both fresh and memorable.”

Dan Warne, Founder