We’ve used more natural resources in the last six years than the entire 20th century. The creative industry is part of the problem. But what if we became part of the solution?

Time is running out was an exhibition which aimed to challenge the way we consume everything including time itself. Could we help drive positive change through a more conscious practice?

Created in partnership with PlasticFree the exhibition launched during the London Design Festival and featured 24 artists and 24 clocks made from a selection of biomaterials – seaweed, alternative leather, hemp and bio-fibres supplied by Notpla, NFW, Traceless and HempNY.

To promote the exhibition, we created a visual identity that felt iconic and urgent in equal measures. It featured a typeface inspired by the design of the clocks and a vibrant orange colour.

Thank you: Actual Source, Alan Kitching, Alec Doherty, Anna Mills, Appear Offline, Can Yang. Colophon Foundry, Eike Konig, Flo Meissner, Gregory Page, Inga Ziemele, Irina Selaru, Jacob Wise, James Andrews, Jocelyn Tsaih, Jordy van Nieuwendijk, Lennard Kok, N&MS, Ruben Alvarez, Sean Thomas, Sebastian Curi, Sofia Clausse, TYPE01 and Zoe Boudreau.

“OMSE are true positive challengers. They push the work, the market and the client to create memorable, impactful and visually extraordinary work with true humility and humanity.”

Jemma Wong, Chief Marketing Officer, PlasticFree