We worked with Printworks London on their AW19 season creative, combining traditional outdoor media with Augmented Reality. The campaign builds on the printing press concept behind the Printworks identity taking it into a new world of 3D AR typography.

We developed a custom app for iOS and Android that allows users to experience a series of typographic posters in AR. The success of the campaign led to first and second-round tickets selling out before the full line-up for the season was announced.