DOJA gin is the world’s first Indo-Japanese spirit – the result of native botanicals from Japan and India being mixed together to create something new. This surprising combination of ingredients embraces tradition and modernity in equal measure, honouring two cultures in every sip.

This mixing of cultures and ingredients inspired our name: In(do-ja)panese. Likewise our distinctive logo mixes typefaces and languages: Japanese, English and Devanagari. The design system builds further on the idea of mixing, bringing together ingredients, photography, type, illustration and in different ways to create a variety of striking layouts.

A custom bottle design was not an option for a startup. Instead we explored how special printing techniques, such as holographic foil, could distinguish and elevate the label and cap.

“It was very fun to work on this project with OMSE. Being a design freak myself, I was happy to stay involved throughout the creative process. The whole team were amazing to work with and the process was very smooth.”

Jai Anand, Founder