Around 1 in 5 people suffer from poor mental health caused by stress. Breathpod exists to address this using breathwork & music to spark a deeper state of awareness, healing, and personal transformation.

Originally focused on live events and workshops, their reach was limited to in-person audiences. To expand their impact, we developed the Breathpod brand and refined their positioning to support the launch of an app designed for growth and long-term scalability.

The design system takes inspiration from the breath itself — expanding and contracting to guide users through their personal journey. Rooted in the pod form, it evolves across each breath state: Calm, Focus, Energise, Infinity, and Rectangle.

The new brand and app launch delivered immediate impact generating strong early traction and setting the stage for long-term growth. The refined positioning, combined with the new brand and digital platform, strengthened user engagement and fueled a 30% growth within the first 6 months of launching.