Sproutl are an online marketplace XXXX. They set out to make the personal growth of gardening accessible to everyone. XXXX

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The brand idea Plant Something is represented in our brand’s visual identity by the thinking that everything starts with a Sproutl.

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Sproutl can grow  into flowers, houseplants, trees and more to help communicate different product categories. New users can choose any of these icons to become their avatar or answer questions to define what it grows into.

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Our icons can also grow into different illustrations styles, creating an expression for the brand’s visual identity XXX.

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Overall giving us the flex to communicate in a variety of ways.

We can use our core elements in a few ways, using iconography, referencing the logo or simply using the logo. XXXX The idea of growth also manifests itself in physical / products XXXX

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Bringing it together on a single platform / driven by content

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"XXX"

Anni Noel-Johnson, Founder