The British restaurant chain Itsu approached us to help them create an impactful communications campaign to promote their new hot food menu and let people know they offer more than sushi.

We set out to grab people’s attention and challenge perceptions with arresting typography, bold colours and a tongue-in-cheek tone of voice that referenced high fashion advertising clichés.

A modular layout system was developed to ensure the campaign could be successfully adapted across 70 stores, digital advertising and other media placements.

"OMSE really understood how we wanted to progress and expand our brand. They listened to our brief, took on feedback and delivered above expectations."

Tom Greenhill, Co-founder, Lords of Poké