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DOJA gin is the world’s first Indo-Japanese spirit – the result of native botanicals from Japan and India being mixed together to create something new. This surprising combination of ingredients embraces tradition and modernity in equal measure, honouring two cultures in every sip.

This mixing of cultures and ingredients inspired our name: In(do-ja)panese. Likewise our distinctive logo mixes typefaces and languages: Japanese, English and Devanagari.

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The design system builds further on the idea of mixing, bringing together ingredients, type, illustration and photography in different ways to create a variety of striking layouts.

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A series of illustrations support the core system. These feature the DOJA botanicals along with icons of Japanese and Indian culture, brought together.

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Simpler layouts feature just one or two ingredients, such as type mixed with illustration. By introducing an additional ingredient or two, layouts can generate a bigger impact when needed.

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A custom bottle design was not an option for a startup. Instead we explored how special printing techniques, such as holographic foil, could distinguish and elevate the label and cap.

With an eye on the future growth of DOJA, we’ve explored what new editions of the bottle and packaging could look like. We’ve also considered how the brand could flex to accommodate new products, such as pre-mixed cans.

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It was very fun to work on this project with OMSE. Being a design freak myself, I was happy to say involved throughout the creative process. The whole team were amazing to work with and the process was very smooth.

Jai Anand, Founder

We’d like to thank illustrator Patricia Doria for collaborating with us on this project.

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