DOJA is a new wave gin that is the result of native botanicals from Japan and India being mixed together to create something new.

Our visual identity brings this idea to life with a logo which is a mix up of English, Devanagari and Japanese languages.


Building on the idea, our ingredients: type, illustration and photography can be mixed up to create all sorts of interesting layouts.

It was very fun to work on this project with OMSE. Being a design freak myself, I was happy to say involved throughout the creative process. The whole team were amazing to work with and the process was very smooth.

Jai Anand, Founder