Finding a place to call home in London is no easy feat. Tricky landlords, unaffordable rents and a lack of quality options make settling down in the city a real struggle. As an alternative, Ark builds homely, consciously designed, well connected co-living spaces.

To launch its first location in Wembley, we worked with Ark to create a brand that feels welcoming and supportive. The result is a recognisable, yet flexible system that reflects all the different ways members can enjoy the spaces.

Ark’s brand name and inviting personality inspired the logo and visual system. Both are based on a semi-circular form which can be referenced in subtle ways to ensure the interiors always feel like home. Never overly branded.

Captured in vibrant locations around Wembley, photography helps celebrate the people who make up the Ark community.

Typography and imagery combine in different ways across advertising and social media – an invitation for people to join the Ark community in a playful, authentic way.

With a basic form to tie the whole visual system together, the brand style can vary to reflect new locations and help make each home feel unique.

To bring this project to life we worked with photographer Phill Taylor & director Mathew Sterling. Also a shout to Steve Gavan for help with illustration.