Finding a place to call home in London is no easy feat. Tricky landlords, unaffordable rents, lack of quality options and a decreasing sense of community make settling down in the city a real struggle. To tackle these issues, Ark builds homely co-living spaces in vibrant areas.

Ark’s inviting and personal nature inspired both the brand name, logo and system. With both, the idea was to evoke a welcoming & supportive structure where members can feel at home with the shape of an arc.

The semi-circular composition of the brand wordmark creates a distinctive visual system. The form can be referenced in several ways to tell stories and welcome members into the spaces.