To mark the release of our new typeface Gattica we held an exhibition to explore the graphic possibilities enabled by emerging technology — from variable fonts to augmented reality [AR].
The exhibition featured a number of physical exhibits that came to life in augmented 3D and motion when viewed through a custom built mobile app. Guests were encouraged to share their experiences by recording photos and video in the app and uploading them to social media.
Creative Review, Awarded best in book, 2019
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