We are an independent design studio based in London. We create meaningful brands that help businesses connect with their customers.

Our process is grounded in strategic and conceptual thinking as we believe an effective brand is only built upon the platform of a compelling brand story.

Our services include brand identity, strategy, naming, creative advertising, photography, custom typefaces, packaging, print design, websites, apps, motion graphics, exhibition and experiential design.

What sets us apart is our belief that concept and craft demand equal consideration for any project to reach its full potential. We are passionate about the power of good graphic design, typography and quality production.

Our name originally comes from the Swedish word ömsesidig, meaning mutual or like-minded. We’ve simplified our brand name however the umlaut (ö) lives on as our brand character.