A gin made in China might sound unusual, but that’s exactly why we were so intrigued when we were recently approached to help on the project
Peddlers Gin Co. are establishing a gin distillery in Shanghai that combines the traditionally western art of gin making with a curious mix of eastern botanicals. This meeting of western and eastern influences is part of the rich history of Shanghai and underpins the brand story of this innovative company. This is the first craft gin to emerge from China with ambitions to grow the market both locally and internationally.
While the product and recipe remain top secret, we can give you an exclusive preview of a custom typeface we’ve designed as a key component of the brand identity. Stay tuned for further developments.