Meet James—
Director & Founder


James was born in New Zealand but grew up in Sydney, Australia. He received a Bachelor of Design from the University of NSW in 2010, completing his final year at the University of Gothenburg, Sweden.

Back in Sydney, James began working at Fuzzy where he met the other director of OMSE Briton. Together they created branding for a number of prominent music festivals and brands across Australia.

James then moved to New York to work for Danish design studio NR2154 in the arts and fashion sector helping brands such as Diane Von Furstenberg, Paddle 8 and Loeffler Randall. He then joined internationally renowned branding and innovation consultancy Wolff Olins, New York. During his time here, James helped build the Wolff Olins profile in the US through a number of internal branding projects such as the company website, comms and company reports. On the client side he worked with Microsoft, Getty Images, Google, Intel and was part of the team which rebranded USA Today and notably won a silver lions at Cannes.

In 2014, James completed a short stint at the San Francisco office before moving to Wolff Olins, London. Here he continued to focus on branding and type-based projects for Vattenfall, Telia, Google and Mckinsey.

James maintains a focus in branding and how creative ideas can represent purpose and transform a business output. As a co-director of OMSE he is jointly responsible for creative direction and business management.